About Us

Independent tech explained simply.

We publish practical guides, in-depth reviews, and healthy skepticism. Our goal is not to sell you something—it’s to help you avoid mistakes and get the best value for your time and money.

Questions or corrections? Email us at [email protected]. We read every message.

Team working around tech devices and notebooks
Photo © Unsplash contributors via Lorem Picsum (free to use).

Our Mission

Clarity over hype. We help readers make confident tech decisions with honest testing, plain language, and respect for privacy and budgets.

  • We recommend fewer things—only what’s worth your money.
  • We value durability, repairability, and long-term support.
  • We explain settings and setups so your gear works better.

Editorial Principles

  • Independence: No pay-for-placement. Sponsored posts are labeled and never affect rankings.
  • Evidence: We test in real homes and offices and cite repeatable methods.
  • Corrections: We fix mistakes fast and document substantial changes below each article.

How We Review

We build repeatable test plans, compare against control devices, and track metrics: performance, reliability, noise, power, thermals, update cadence, and support.

We also consider intangibles: ergonomics, UX, privacy posture, and long-term ownership costs.

Inside Our Process

Laptop on a clean desk setup for testing
Test benches and repeatable scenarios.
Audio gear and headphones on a table
Audio measurements and comfort checks.
Networking gear and Wi-Fi router testing environment
Networking coverage and stability trials.

Testing Methodology

  1. Define use cases: Who is this for? What problems does it solve?
  2. Establish baselines: Compare to known-good alternatives at similar prices.
  3. Measure: Use consistent scenarios (e.g., same rooms for Wi-Fi, same audio tracks for ANC, same photo scenes for cameras).
  4. Stress: Multi-day trials, battery cycles, firmware updates, and compatibility checks.
  5. Verify: Cross-check with changelogs, teardown communities, and user reports.
  6. Document: Keep logs with timestamps, units, and deviations; archive screenshots/settings.

Review pages include “What to buy,” “Why we chose it,” “What changed,” and “Alternatives.” We revisit picks when prices or firmware shift materially.

Disclosures

We may earn commissions from affiliate links at no extra cost to you. These do not influence our verdicts or test results. Ads and affiliates keep the site running; recommendations are editorial-only.

Corrections Policy

Found an error? Email [email protected]. We verify and correct promptly. Substantive edits are noted with a timestamp at the bottom of the article.

User Feedback

We welcome reader testing notes, bug reports, and long-term impressions. With permission, we may quote anonymized summaries in updates.

Who We Are

Portrait of our editor in a studio style
Editor-in-Chief

Leads testing plans and final verdicts. Background in networking and product design.

Reviewer with headphones and audio gear
Reviews Lead

Benchmarks laptops, audio, and mobile. Obsessive about keyboards and thermals.

Smart home devices arranged on a shelf
Smart Home

Automation, local control, privacy. Tests reliability over weeks, not hours.

Security and privacy analyst workspace
Security & Privacy

Audits app permissions, trackers, and update policies. Keeps our guides honest.

Accessibility

We aim for WCAG 2.1 AA. If you encounter issues (contrast, keyboard traps, missing labels), please email [email protected] with the page URL and a description. We will address it.

Privacy

We minimize data. Analytics are configured to reduce personal data collection, and we honor “Reject non-essential” for cookies. See our cookie preferences below to manage consent anytime.

Diversity & Inclusion

We believe technology should be understandable and useful for everyone. We actively solicit feedback across different backgrounds and ability levels.

Contact

Email us anytime: [email protected]

For takedowns, privacy requests, or data access/deletion, include the relevant URLs and a way to verify ownership.

Press & Partnerships

We collaborate on transparent, useful content. We do not accept paid ranking placements. For press kits or review samples, contact [email protected].

Press and media workspace with camera and laptop
Media & partnerships, photo via Lorem Picsum.

Timeline

  • 2018: Launched with weekly how-tos and reader Q&A.
  • 2020: Expanded reviews; added long-term testing logs.
  • 2023: Introduced privacy-first smart home coverage.
  • 2025: Daily digest + revamped testing methodology.
City skyline symbolizing growth over time
Milestones & growth.